AUDIENCE

My target audience is my focal concern, i want to attract them and capture there attention, as they are ultimately the people that buy a ticket to watch my film.

AGE:
My target audience are young individuals around the ages of sixteen to mid-twenties. I think this is rationale as sixteen is the earliest age that will understand the story line, but not be influenced to try any of the dangerous murderous tack ticks at home. This is all aimed primarily up to mid-twenties, as that is the finishing age of adolescence and the ultimate age that will find my movie interesting. I tried to attract this age group in a variety of ways. The actors involved in my construction are young and therefore represent my target audiences mind set, this not only makes them relate to the characters, but viewers also extract the information and take it more personally. Also, to attract my secondary audience, these being of all ages, i aimed to produce a trailer that advertised a film not already made in the market, my research informed me upon a crucial fact, there are not many detective films currently in the cinema or made within my lifetime that involve a young crew of actors trying to solve a complicated and explicit criminal investigation. I took this on board and tried to produce something unique and fill the gap in the market.
Another way i appealed to my viewers was through the use of props, i ensured to used classical techniques which impresses my secondary audience,  but hook my primary appeal through contemporary technology such as BlackBerrys and laptops. All of these satisfying both types of viewers within one film, creating a mass market and further producing more profit for my film company.

GENDER: 
Initially my targeted  gender were females, but i soon came to realise that this is not efficient as most males are interested in my genre type of crime fiction, so excluding them would loose me customers. With this information on board i tried to hook both genders in and make my film interesting but still personally interactive for them. for the females, the main character is a women so they repeatedly see her in action and embrace her femininity. For males, simply, the antagonist is a man.
In terms of sound, i made it appeal to both as it is intense but still relaxing for the females and later progresses into a more active, up beat sound that hooks males in and bursts out a sense of energy and excitement.  This all builds tension and internally includes both genders in my trailer.
The contrast of him finding her- my detective and prisoner- makes it all more overwhelming and exciting, yet again including gender integration.

ETHNICITY: My trailer includes a range of ethnicities such as, Asian and British as well as a Spanish actress, targeting all ethnicity types. The country of release is within the United Kingdom, a multi-cultural establishment, this inits-self is likely to be the main reason why difference races and ethnicities as well as diverse cutlers are likely to come across my trailer and watch my film. Also the youth within the Twenty-First century are all multi cultural, especially in London.  

CLASS: Its aimed at all different classes, working class people are likely to watch it as the language and communication within my film is standard and coherent. Middle class people will watch it as they are more likely to spend leisure time and money within a cinema. My antagonist represents a middle classed person as his hobby's include horse riding, playing golf and taking part in diner parties.

SOCIAL GROUPS: All social groups are welcome to watch my trailer, it does not include segregation within any of the 'friendship groups' that are within our society today. My trailer includes more personal and individuality, through a single prisoner and re enforces self expression as a pose to 'gang culture'. I would like all social groups and social classes within society to watch my trailer and film as it is targeted at everyone because of my interesting, dramatic factors such as my cliff hanger at the end.